Nespresso officially welcomed David Beckham as a brand partner.
The partnership reflected Beckham’s love of coffee and a unique insight into how he makes everyday moments unforgettable with Nespresso.
Beckham reveals his love for coffee and trophy target for England team
Beckham is co-owner of Major League Soccer franchise Inter Miami CF, long-term UNICEF ambassador and former captain of the England national football team, who he has backed for success under Gareth Southgate and an end to the country’s trophy drought since the 1966 World Cup.
Away from his busy schedule, Beckham has a genuine love for high quality, sustainably sourced coffee.
Whether at home or away, he enjoys a morning cup of coffee and even tries to steal a moment to himself as part of his daily ritual, as seen in the light-hearted video shared on his social channels.
This year, the UK officially became a nation of coffee lovers, with more people regularly drinking more coffee (63 per cent) than tea (59 per cent).
Anna Lundstrom, CEO for Nespresso in the UK and ROI said: “David Beckham has always had an unforgettable style, taste and passion for creating elevated experiences which are many of the qualities of Nespresso. We are delighted to be working with David to showcase his genuine love for the nation’s favourite drink and his journey of coffee discovery, as well as showing how even the routine coffee moments; with family, with friends, and ourselves, can make every day even more meaningful.”
Beckham said, “I have always loved Nespresso coffee. Whether I am having a quiet moment at home with my family or preparing myself for a business meeting, the variety of blends is great, it’s so simple to make and every cup tastes incredible.”