How the Mets and McDonald’s are capitalizing on the ‘Grimace effect’
New York Mets fans taking the 7 train to Citi Field Tuesday for Game 3 of the National League Division Series might run into a beloved mascot, while riding on trains draped in its image. Yet the character in question won’t be the big-headed Mr. Met, the stalwart of the baseball mascot circle who was […]
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